Bebe Stores, Inc. announced that it has promoted Liyuan Woo to the position of Chief Financial Officer. Ms. Woo, who currently serves as the company's Principal Accounting Officer and Vice President-Corporate Controller, has been with Bebe Stores since 2010. She will also retain the Principal Accounting Officer title and will be responsible for global finance, accounting, treasury, tax, compliance, planning and strategic corporate development.
Ms. Woo will report directly to Bebe Stores' Chief Executive Officer, Steve Birkhold. As CFO, Ms. Woo will succeed Walter J. Parks, Chief Operating Officer and Chief Financial Officer, who is departing the company effective May 3, 2013. The Chief Operating Officer position will be eliminated and CEO Steve Birkhold will assume the COO responsibilities.
The company said that the change in management responsibilities reflected the desire for a flatter, more streamlined organizational structure to quickly advance the vision for the future of the Bebe brand.
bebe stores, inc. is primarily engaged in the business of operating retail rent-to-own franchise stores. The Company's rent-to-own Buddy's franchise stores offer furniture, appliances, and consumer electronics to consumers through rent-to-own agreements. The Company leases space for all of its Buddy's franchise stores under operating leases. It offers various product categories, including Featured, New, Clothing, Dresses, Denim, Shoes, and Accessories. Its Featured category includes Bandage Dresses, Bridal, Fall, and Halloween, among others. Its Clothing category includes Tops, Bottoms, Denim, Jackets, and Activewear, among others. Its Dresses category consists of Bandage Dresses, Bodycon Dresses, Denim Dresses, Little Black Dresses, Logo Dresses, Mini Dresses, Midi Dresses, Maxi Dresses, and others. Its Accessories include Bags, Belts, Hats, Shoes, Sunglasses, Watches. The Company operates approximately 64 stores in 12 states in the southeastern United States.
BEBE STORES, INC. 
