BBTV Holdings Inc. has engaged Martin Cass as a strategic consultant for its Advertising Sales division. Martin brings over 30 years of global executive experience having worked across Europe, Asia and North America. He founded and built MDC Partners media operations and served as CEO of both MDC Media Partners and Assembly, the 2018 recipient of Ad Age Media Agency of the Year, working with clients as diverse as Truth Initiative, Timberland, Vans, E Trade and Fox. He came to the US from the UK in 2004 having secured P&G as a client for Carat North America which he went on to lead as President in the US from 2008-2012 and subsequently as Global Client President securing GM as a client for the company globally. Leveraging his extensive experience working within and in collaboration with prominent brands and agencies worldwide, Martin will work with BBTV to enable new global relationships, enhance the company's strategic Direct Sales positioning, further develop the company's product and services roadmap, and provide guidance on related M&A activity.