The firm shows strong fundamentals and an opportune entry point.

Consensus forecasts are encouraging, EPS estimates were upward revised. A 2 digits growth rate is expected for sales, EBITDA and net income. Moreover, the yield should rise above 4% for 2015.

Technically, the share is in a bullish trend in the short term as in the long run. It is currently near its short term support after a contact with the upper trend line, in the GBp 558 resistance area. Moreover, the support of the rising 20-day moving average is very likely to launch a rebound in the coming sessions.

Consequently, investors could buy at current prices and target a reversal toward the GBp 558 resistance and by extension a future contact with the trend line above this level. A stop loss should be set at GBp 517.