(via NewsDirect)
The partnership aims to harness artificial intelligence (AI) and machine learning to analyse participation data from the physical activity sector. The data-driven approach will enable predictive analysis to enhance business decisions, improve customer experiences, and target key business objectives like higher retention and acquisition rates.
The initiative also seeks to re-energise gym members, understanding their motivations and providing tailored interventions to keep them active. While benefiting gym-goers and facility operators, this collaboration also aligns with 4GLOBAL's objective of transforming data into actionable insights. Toprakseven also hinted at future innovations, emphasising AI, machine learning, and a focus on the ESG agenda in the company's R&D efforts.
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