Ulta Salon Cosmetics & Fragrance : The Ulta-mate opening
"We didn't know what to expect because we had the soft opening pending for two weeks," Cole said. "But it was really cool. We started to have a trickle of people come in and then we got really busy. It felt like Black Friday. We were slammed. We had a lot of guests but it was exciting."
To celebrate the grand opening of the store, the first 100 guests each day on Friday, Saturday and Sunday will receive a "beauty treat" valued between
"It's all things beauty all in one place," Cole said.
Ulta will have 20,000 beauty products and over 500 brands, as well as a full-service salon and M.A.C. artist for makeup services. Nationwide, there are 974 Ulta retail stores across the 48 states and the
Cole said Ulta is a one stop destination because it has high-end brands like
Cole has hired nearly 70 local employees to create a task team for the new store and said all the team member rose above her expectations after Irma and blew her away with their talent.
With the holidays right around the corner, Cole said she anticipates Ulta becoming the "destination" for a lot of Christmas shopping. She said Urban Decay's Naked palettes, the full Mac boutique, a service Cole said Plant City is the first store in the district to offer, and the multiple gift packages, are always some of the most sought after pieces.
The store is also in the middle of its drive for the
"Everybody in the community has just been really cool," Cole said. "I'm just really happy to be a part of the community and I think it will be a good fit for Ulta to be here in Plant City. I think this will be a beauty destination."
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