Nike : Arthur Huang Celebrates the Infinite Possibility of Air
March 23, 2017 at 12:05 am EDT
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For Arthur Huang, the visionary CEO of Miniwiz, Nike Air demonstrates a perfect balance of performance and sustainability. 'It cushions while at the same time reducing material usage.'
The equilibrium between responsible manufacture and function forms the backbone of Huang's NikeLab Air Max Day collaboration. Huang, who is both an architect and structural engineer, has created a lightweight package made entirely of post-consumer materials (milk and orange juice containers, morning coffee lids). Specifically, the box is produced from a single process Polypropylene with no added chemicals. The modular design allows it to be used as a stackable, interlocking component of a product display or storage system.
'These are all intentional features and qualities which revolve around the intent of every Miniwiz product - reducing the impact on the environment in every way it can,' notes Huang. 'In this case, we're adding features and efficiency to an existing product (shoe boxes) and by re-using non-virgin materials in a sustainable and responsible way.'
Nike Inc. published this content on 22 March 2017 and is solely responsible for the information contained herein. Distributed by Public, unedited and unaltered, on 23 March 2017 04:05:14 UTC.
Original documenthttp://news.nike.com/news/nikelab-air-max-1-royal-arthur-huang
Public permalinkhttp://www.publicnow.com/view/889D9A83D5F01663F205A5E54B145AF26F36E880
Nike, Inc. specializes in the design, manufacturing and marketing of sports shoes, clothing, and equipment. The group's products are sold primarily under the names Nike, Jordan, Converse Chuck Taylor, All Star, One Star, Star Chevron and Jack Purcell. Net sales break down by family of products as follows:
- footwear (68.9%);
- clothing (27.2%);
- sports equipment (3.4%): golf equipment (golf clubs, balls, gloves, etc.), bags, balls, etc.;
- other (0.5%).
At the end of May 2023, products were being marketed through a network of 1,032 stores worldwide, through independent distributors, and via the Internet.
Net sales are distributed geographically as follows: North America (44.3%), Europe/Middle East/Africa (27.5%), China (14.9%), Asia/Pacific and Latin America (13.2%) and other (0.1%).
NIKE, INC. 
