The Wisconsin State Fair, in collaboration with the Wisconsin State Fair Park Foundation and Kohl’s (NYSE: KSS), today announced they will celebrate the seventh year of their partnership by providing families with access to the Fair at an incredible value.

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Kohl’s Family Value Day will return to State Fair on Monday, August 7 from 8 a.m. until 6 p.m., offering free admission for youth 11 and under (a $7 savings) and discounted adult admission for only $5 (a $7 savings). In addition, the partnership includes the return of the Kohl’s Activity Zone, which offers hands on, educational activities during the Fair, as well as the beloved “Fair Day” at Children’s Hospital of Wisconsin.

“The Wisconsin State Fair is a cherished summer tradition, and Kohl’s is excited to once again provide fairgoers with affordable access to the festivities with Kohl’s Family Value Day,” said Jen Johnson, Kohl's vice president of corporate communications. “We are also pleased to bring back The Kohl’s Activity Zone, creating opportunities for families to explore and interact with some of Milwaukee’s premier children’s health and education organizations.”

The Kohl’s Activity Zone, open from 9 a.m. to 5 p.m. daily, will be located on South Grandstand Avenue and includes the following attractions:

  • Kohl’s Color Wheels, an art-making experience presented by the Milwaukee Art Museum
  • Kohl’s Design It! Mobile Lab, unique, hands-on projects highlighting design with Discovery World
  • Kohl’s Wild Theater, conservation-themed theatrical performances from the Zoological Society of Milwaukee
  • Kohl’s Building Blocks Program, a Penfield Children’s Center program that promotes the health and positive development of children and celebrates their unique abilities
  • Kohl’s Cares Grow Safe & Healthy Program, an educational display teaching children and families how to keep safe and healthy with help from Children’s Hospital of Wisconsin

Additionally, through a generous donation from Kohl’s, Children’s Hospital of Wisconsin patients and their families will enjoy an exceptional re-creation of the Wisconsin State Fair during “Fair Day” at the hospital on Tuesday, August 8 from 1:30 p.m. - 3 p.m. This fun-filled event will include several cherished fair traditions, such as jugglers, magicians, a visit from the 2017 Fairest of the Fairs, Rebecca Starkenburg, and traditional fair food, including the delicious Original Cream Puff.

Throughout our history, Kohl's and Kohl's Cares© has given more than $90 million to support charitable initiatives in the metro-Milwaukee area. Through the Kohl’s Cares program, children’s books and plush toys are sold throughout the year with 100 percent of the net profit benefiting children’s health initiatives nationwide. For more information on Kohl’s philanthropic efforts, visit Corporate.Kohls.com.

About Wisconsin State Fair

The 2017 Wisconsin State Fair, presented by U.S. Cellular, will take place Thursday, Aug. 3 – Sunday, Aug. 13. The fair offers a unique experience to all who attend and features 30 FREE entertainment stages, exciting rides and games in SpinCity, thousands of animals, endless family activities, events, contests, vendors and culinary delights. For the most up-to-date information, visit WiStateFair.com or join the conversation on Facebook, Twitter, Instagram and Pinterest and YouTube.

About Wisconsin State Fair Park Foundation

The Wisconsin State Fair Park Foundation is a 501(c)(3), not-for-profit organization dedicated to supporting Wisconsin State Fair Park youth programming as well as future facility planning and development at Wisconsin State Fair Park. It was founded in 1995 on the belief that providing youth with positive experiences will ensure the development of responsible citizens and future leaders. The Foundation currently supports Wisconsin State Fair Youth Day Camp, the Dairyland Youth Celebration, the "Fairtastic" Poster Competition and the Cream Puff 5K Run/Walk. For more information, visit www.wsfpfoundation.org.

About Kohl’s

Kohl’s (NYSE: KSS) is a leading omnichannel retailer with more than 1,100 stores in 49 states. With a commitment to inspiring and empowering families to lead fulfilled lives, Kohl’s offers amazing national and exclusive brands, incredible savings and an easy shopping experience in our stores, online at Kohls.com and on Kohl's mobile app. Throughout its history, Kohl's has given nearly $600 million to support communities nationwide. For a list of store locations or to shop online, visit Kohls.com. For more information about Kohl’s impact in the community and how to join our winning team, visit Corporate.Kohls.com.