A slice of romance: Just Eat launches limited edition Valentine's Day pizza

Back to press releases Thursday 8 February 2018

Pizza-loving couples can pop the question or declare their love to their other half this Valentine's Day, with a doughy makeover of a classic romantic sweet.

In a throwback to the retro favourite, Just Eat has partnered with award-winning London pizzeria Joe & 'Za to create a limited edition range of pizzas, featuring a heartfelt message for a loved one.

The pizzas feature one of five romantic messages including 'Marry Me' and 'Be Mine'. 'I Love You' can also be ordered along with popular pet names 'Bae' and 'Hun'.

The pizzas were inspired by Just Eat data which shows that the Italian staple is the number one dish Brits order for a romantic Valentine's night in. Last year, four pizzas were ordered every second between 6.30pm and 7.30pm on Valentine's day.

Chef Ionut Zaharia at Joe & 'Za's in Hoxton has taken the classic margherita base topped with juicy green peppers to create the iconic messages. Loved up pizza fans can then choose from three popular toppings including pepperoni, cherry tomatoes or black olives to form the shape of heart.

The limited edition 12 inch pizzas are £11.99 each and will be available for delivery exclusively through Just Eat from 17.00 - 22.30 on Valentine's Day.

Graham Corfield of Just Eat said:

'What better way to say happy Valentine's Day than with pizza? Flowers, chocolates and sickly sweet cuddly toys may be the standard romantic gift. For anyone wanting to sidestep the cliches, why not give your loved one what they really want - pizza. As a nation we order so much pizza on Valentine's night that it we were to stack the boxes, it would be over five times the height of the Eiffel Tower. Adding these playful messages is a fun - and tasty - way to add a slice of romance to a Valentine's date night in.'

The move comes after research carried out by Just Eat, a leading global marketplace for online food delivery, found more than six in 10 Brits use pet names for their other half with 'baby' being the most common.

'Darling', 'Sweetheart', 'Hun' and 'Bae' are also among the top 10 most popular monikers for loved ones. Some even admitted to calling their other half pets name such as 'Rambo' and 'Snuggle Muffin'.

Joe & 'Za, owned by 27-year old Iftekar Hossain, is renowned for its delicious, gourmet pizzas and was crowned Best Takeaway in North London at the 2017 British Takeaway Awards.

Top 10 pet names

1. Baby
2. Darling
3. Sweetheart
4. Honey
5. Hun
6. My love
7. Sexy
8. Princess/Prince
9. Boo
10. Bae

To order, download the Just Eat app today or go to www.just-eat.co.uk

About Just Eat

Just Eat plc operates a leading global marketplace for online food delivery. Headquartered in London, we use proprietary technology to offer a quick and efficient digital ordering service for 19.6 million customers and 78,700 restaurant partners. Just Eat is a member of the FTSE 100 Index.

The five limited edition pizzas will be available exclusively from Just Eat on Joe & 'Za for Valentine's Day only (14th February 2018) from 17.00 - 22.30.

The Proposal Pizza: Marry Me (12'), £11.99

Classic Margherita base: homemade (tomato but blended with secret!) sauce with crushed basil & Fior di Latte cheese topped with juicy green peppers for the wording, and a choice of cherry tomatoes, black olives or pepperoni to make the shape of a love heart

Be Mine (12'), £11.99

Classic Margherita base: homemade (tomato but blended with secret!) sauce with crushed basil & Fior di Latte cheese topped with juicy green peppers for the wording, and a choice of cherry tomatoes, black olives or pepperoni to make the shape of a love heart

I Love You (12'), £11.99

Classic Margherita base: homemade (tomato but blended with secret!) sauce with crushed basil & Fior di Latte cheese topped with juicy green peppers for the wording, and a choice of cherry tomatoes, black olives or pepperoni to make the shape of a love heart

Bae (12'), £11.99

Classic Margherita base: homemade (tomato but blended with secret!) sauce with crushed basil & Fior di Latte cheese topped with juicy green peppers for the wording, and a choice of cherry tomatoes, black olives or pepperoni to make the shape of a love heart

Hun (12'), £11.99

Classic Margherita base: homemade (tomato but blended with secret!) sauce with crushed basil & Fior di Latte cheese topped with juicy green peppers for the wording, and a choice of cherry tomatoes, black olives or pepperoni to make the shape of a love heart

Delivery available to London-based customers in the following postcode areas:

EC1N, N1, N5, N7, N16, E1, E2, E8, EC1V, EC2A, EC2M, EC1Y, EC2Y, EC2V, EC3V, EC1R, WC1N, WC1X, WC1B, EC4V, WC1E, EC4M, EC3A, EC1A, EC1M, EC1N, EC2N, EC2R, EC3M, EC3N, EC3R, EC4A, EC4N, EC4R, EC4Y, WC1A, WC1H, WC1R, WC1V, WC2A, N1C