GAP : LAUNCHES 'BRIDGING THE GAP,' A FILM CELEBRATING AMERICAN OPTIMISM WITH EDWARD ENNINFUL'S DIRECTORIAL DEBUT
Release date- 07062017 -
'I love the optimistic American style that Gap celebrates and the simplicity of the basic white t-shirt that allows you to be yourself,' said Enninful. 'Growing up, I loved the imagery I saw from America as it celebrated being the land of the free and home of the brave. This project is about authenticity and people living their truths.'
'Gap is a quintessentially American brand and we strive to embody all of America in everything we do,' said Gap chief marketing officer
The cast sings 'Sunny' by Boney M., which conveys a message of optimism as a direct nod to the film's concept, while each dances to their own rhythm displaying their individuality, and then come together as a symbol of unity.
The full cast includes:
'Bridging the Gap' is exactly what the world needs right now, there are so many gaps in this world that need to be bridged and filled. The most important one for me is empowering women, women need to be given an opportunity to stand on their feet and do the best they can for themselves,' said Chopra.
'To me, 'Bridging the Gap' means making diversity more acceptable, by making it okay to look or act different. I do that by being myself,' said Khalifa.
Model and actress
'I see 'Bridging the Gap' as a statement of mutual humanity and freedom. Freedom for me means not being concerned what others think of or expect from me, but living my life with the intention of making the world a better place for others,' said Brinkley.
'It takes a lot of courage to be the person you want to be. I am 'Bridging the Gap' by living my truth. I am not going to hide myself from the world,' said Mcarthur.
Other cast members include model and activist
The film is supplemented by a 'Making Of' video created by
For more information on 'Bridging the Gap,' visit www.gap.com/bridgingthegap
Gap is one of the world's most iconic apparel and accessories brands and the authority on American casual style. Founded in
One of the most sought after stylists in the industry,
Over the last two and a half decades, Edward has been a major influence in creating iconic images and made numerous meaningful contributions towards the industry. To honor his legendary career and services in fashion, he has received several professional acknowledgements throughout the years. Among various others, the most notable include: Order of the British Empire (OBE) for services to diversity in fashion (
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