Facebook : news feeds to put more focus on ‘meaningful’ content
In a Facebook post, Zuckerberg wrote, “One of our big focus areas for 2018 is making sure the time we all spend on Facebook is time well spent.
News, brand and video content has “exploded” in recent years, “crowding out the personal moments that lead us to connect more with each other,” said Zuckerberg.
As part of the change, News Feeds will feature fewer news articles and less marketing content and ads. Instead, Facebook’s 2 billion users can expect to see more stories and posts from friends, family and other people are likely to have “meaningful” conversations with.
“I’m changing the goal I give our product teams from focusing on helping you find relevant content to helping you have more meaningful social interactions,” Zuckerberg wrote.
Zuckerberg said the change was a direct reflection of his being a father, adding that he was willing to accept short-term losses
“We feel a responsibility to make sure our services aren’t just fun to use, but also good for people’s well-being.
“By making these changes, I expect the time people spend on Facebook and some measures of engagement will go down,” said Zuckerberg in the post. “But I also expect the time you do spend on Facebook will be more valuable. And if we do the right thing, I believe that will be good for our community and our business over the long term too.
Last week, in a separate post, Zuckerberg has pledged to “fix” Facebook, in what he described as his personal challenge for 2018.
The social media network founder said he intended to focus on “important issues”, which he listed as “protecting our community from abuse and hate, defending against interference by nation states, or making sure that time spent on Facebook is time well spent”.
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